Brand Vandals

Brand Vandals
By:"Steve Earl","Stephen Waddington"
Published on 2013-12-26 by A&C Black

E-book Library:"Business & Economics"

Corporate reputations may be hard won, but in this age of social media they're also fragile, demanding better protection than ever. With brand vandals using the Internet to launch vendettas and force an unprecedented level of engagement from organisations, a new approach is required to tackle this latest threat. Welcome to the future of modern brand communication.

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