An introduction to Internet marketing and planning

An introduction to Internet marketing and planning
By:"Martyn Whittaker"
Published on 2009-01-13 by Lulu.com

E-book Library:"Internet marketing"

An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success. The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics.Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.

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